Tweet Dear reader, All of my previous academic career years I have been studying in a small town called Leuven not that far from Brussels. I use the words “small” and “town” not for the bad reasons but just to draw an image of a small and cosy town where I spent ten years of […]
Tweet Till recently my idea of what ‘logistics’ involved had always been rather theoretical and obscure. That was before our MGM Brussels class visited Steinhoff International Logistics in early November 2015. Steinhoff is a multi brand company selling low cost furniture and clothing brands internationally. The group started in South Africa. Today it owns 42 […]
Tweet On Saturday the 31th of October 2015 AB InBev organised the first ABI Cup in Leuven, This is an indoor football tournament for students interested to join one of the Belgian brewer’s traineeship. The “Vlerick Bruxzookas” team composed by six MGM and six MFM students from Brussels was determined to make their campus proud! […]
Tweet Time to get happily serious and plan for fun. On the eve of Digital Marketing Bootcamp Vlerick, my expectations were enormous. We were going to see – and learn – in all colors! It must be said that the challenge was exciting: in three weeks and as a team, we had to design a powerful […]
Tweet First of all, here is an admission, I am completely biased, that is because I have been given a unique opportunity to explore aspects of business, by Vlerick Business School that I could not imagine before. So now that we have that out of our way, read on. As an expat living in […]
Tweet I have my background in IT and during my undergrad days, I remember, being able to associate with companies like Google and Oracle was every man’s fancy. They are still the favorites of any computer science graduate. But hardly had I anticipated that a marketer can also find a role at Google. All these […]
Tweet These days it is getting too busy, we have classes till 5.30 and there is some event, some company presentation after that also. But what keeps us going is the vibrant milieu and stimulating talks of the thought leaders at school. So in this post I will be talking about some of the thought […]
Tweet Do you dare to embark? That, ladies and gentlemen, was the audacious catchphrase of a night to remember. Location of the crime scene: Le Bateau, a spooky, yet awesome party boat floating down a dockside in Ghent. The Halloween Reunion is an annual event organized by our beloved Vlerick Marketing Alumni. Normally taking place […]
Tweet It has already been two months that we are into this Vlerick Journey. Can you guess, what is the most tangerine part of this journey? For me, it is working in different teams. I had already worked in teams during my Bachelors and at workplace but working in teams at Vlerick is quite a […]
