News from the Ocean

Tweet On the 16th of March all students, alumni, professors, and faculty joined our Annual event, the Vlerick Gala Ball 2019. The Artcube in Ghent sank into a deep sea of music, food and dancing, and all guests were fully immersed in this year’s “Tales of the Ocean” edition. The Ball started with an amazing […]

DUBLIN TRIP: Master in marketing management students LIKE Facebook

Tuesday, 9 April 2019, 13:04 | Category : International trip, Masters in Marketing Management
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Tweet On the third day of our study trip to Dublin we visited Facebook, LIKE! Nowadays, everyone knows the company and uses one of their apps at least once a day but we were curious how life is at the other side of the platform. We got a warm welcome from Dries Smet, a Vlerick […]

DUBLIN TRIP: Inspiring guest speakers at CAI

Monday, 8 April 2019, 14:03 | Category : Company Visit, International trip, Masters in Marketing Management
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Tweet During the afternoon of our second day in Dublin we were welcomed by the Chartered Accountants Ireland to attend presentations of three key note speakers. We got the opportunity to get  insights in the achievements of SalesForce and Microsoft. Next to that, we learned more about SEO migration through the knowledge sharing moment of […]

DUBLIN TRIP: How to use Inbound Marketing as a new way of advertising.

Tweet On the second of our Dublin trip, our M3 class had the honour to visit the Hubspot office in Dublin. Hubspot is a leading inbound marketing, sales and services CRM company. They are helping millions of customers to grow better. They were originally designed to help small and medium-sized businesses compete in the marketplace, […]

DUBLIN TRIP: From being like Rolls Royce to competing with Hertz. How Oracle is adapting to the shifts in the IT market.

On the first day of our International Business Trip to Dublin with the Masters in Marketing Management, we had an exclusive visit to Oracle. Read the full report on our company visit here

L’Oréal Brandstorm competition kick-off

Tweet 20th of March we had the L’Oréal Brandstorm competition kick-off in Brussels. It’s a huge competition with 34.000 students from 65 countries participating! First, Bibiane Logie (Marketing Director Vichy & CeraVé) presented the history of L’Oréal, how their products have evolved, what their vision is, how they come up with new products and some info on […]

How technology will not only change the way we do marketing, but the entire future

Tweet Today, the Master in Marketing Management class got the pleasure of attending a fascinating guest lecture about the role of artificial intelligence, the transformation of customer relationships and the future of marketing from Steven Van Belleghem – author of the book “Customers the day after tomorrow”. According to the expert, developing an unique selling […]

Spotted: the Master in Marketing Management class at AXA Belgium!

Thursday, 14 February 2019, 19:40 | Category : Company Visit, Masters, Masters in Marketing Management
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Tweet What was the M3 class doing at the biggest insurance company in the world on Monday? Well, we were wondering how we, as marketers, can help the insurance industry! In the past month, we took a deep dive into the complex Big Data world: how can we implement analytics and machine learning techniques in […]

M3 2017 Trip To Dublin

Tweet On Valentine’s Day M3 left on their long awaited study trip to Dublin. Up first was a visit to the Digital Department of Oracle. Here, we were inspired by Alan Lawless. He welcomed the group and passionately explained Oracle’s value proposition. Up next we had a networking session, a session about data-driven marketing and […]

Ni Hao

Tweet Ni hao. That was basically the only Chinese I knew before visiting the Red Dragon. Most of us only know the People’s Republic from items in the news, articles in news papers and magazines, all kind of literature we bumped into during our studies at Vlerick or prior at university or work or even […]