Tweet This is the story of Namit Arora, a Masters in Marketing and Digital Transformation student at Vlerick Business School, in Belgium, who is studying and completing an in-company project from home.  My passion for marketing, motivation to build a future in the heart of Europe, and aspiration to study in one of the best European […]

Tweet After a week of visits in the leading tech companies in Dublin’s Silicon Docks, here are some of my personal highlights. The idea of Dublin becoming the Silicon Valley of Europe seems to be on its tracks. Hosting the European headquarters of all the main tech companies in the world, Dublin looks like an […]

Tweet As part of the concluding assignments for MDT, before the In Company Projects, during the last weeks of January we presented our Digital Marketing Campaigns. The whole project took 3 months to complete and its clear that both the students and clients, mainly startups and small businesses, are happy with the results. The assignments […]

Tweet On the 16th of March all students, alumni, professors, and faculty joined our Annual event, the Vlerick Gala Ball 2019. The Artcube in Ghent sank into a deep sea of music, food and dancing, and all guests were fully immersed in this year’s “Tales of the Ocean” edition. The Ball started with an amazing […]

Tweet On the third day of our study trip to Dublin we visited Facebook, LIKE! Nowadays, everyone knows the company and uses one of their apps at least once a day but we were curious how life is at the other side of the platform. We got a warm welcome from Dries Smet, a Vlerick […]

Tweet During the afternoon of our second day in Dublin we were welcomed by the Chartered Accountants Ireland to attend presentations of three key note speakers. We got the opportunity to get  insights in the achievements of SalesForce and Microsoft. Next to that, we learned more about SEO migration through the knowledge sharing moment of […]

Tweet On the second of our Dublin trip, our M3 class had the honour to visit the Hubspot office in Dublin. Hubspot is a leading inbound marketing, sales and services CRM company. They are helping millions of customers to grow better. They were originally designed to help small and medium-sized businesses compete in the marketplace, […]

On the first day of our International Business Trip to Dublin with the Masters in Marketing Management, we had an exclusive visit to Oracle. Read the full report on our company visit here

Tweet 20th of March we had the L’Oréal Brandstorm competition kick-off in Brussels. It’s a huge competition with 34.000 students from 65 countries participating! First, Bibiane Logie (Marketing Director Vichy & CeraVé) presented the history of L’Oréal, how their products have evolved, what their vision is, how they come up with new products and some info on […]

Tweet Today, the Master in Marketing Management class got the pleasure of attending a fascinating guest lecture about the role of artificial intelligence, the transformation of customer relationships and the future of marketing from Steven Van Belleghem – author of the book “Customers the day after tomorrow”. According to the expert, developing an unique selling […]