How technology will not only change the way we do marketing, but the entire future

Tweet Today, the Master in Marketing Management class got the pleasure of attending a fascinating guest lecture about the role of artificial intelligence, the transformation of customer relationships and the future of marketing from Steven Van Belleghem – author of the book “Customers the day after tomorrow”. According to the expert, developing an unique selling […]

CSR visit at LIDL Belgium

Wednesday, 4 January 2017, 22:53 | Category : Masters
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Tweet Hi there, My peers in the MGM/MIE Leuven group and I recently visited LIDL’s distribution centre in Sint-Niklaas. With this visit, we had the opportunity to discuss some corporate sustainability and responsibility (CSR) issues that LIDL Belgium faces. In our lectures, the charismatic Prof Xavier conveyed to us that CSR is not about philanthropy, […]