The best month of our lives: Global immersion trip MIMS

Tweet With the end of March approaching, all the MIMS students were getting excited to leave for China and Japan. We had a busy schedule planned, going from Beijing to Shanghai to Hong Kong and then leaving for Japan to visit Tokyo and Kyoto. Thanks to Gaia, our program manager, for arranging all the visits […]

News from the Ocean

Tweet On the 16th of March all students, alumni, professors, and faculty joined our Annual event, the Vlerick Gala Ball 2019. The Artcube in Ghent sank into a deep sea of music, food and dancing, and all guests were fully immersed in this year’s “Tales of the Ocean” edition. The Ball started with an amazing […]

DUBLIN TRIP: A visit to Google

Wednesday, 10 April 2019, 12:27 | Category : Masters
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Tweet Since Dublin is the European Walhalla for Tech companies, it is no wonder that Google has an office there too! The Google-campus is a smaller version of the sunny Californian Googleplex, with different buildings around the Irish Capital. We had the opportunity to visit these buildings from the inside and to have a look […]

P&G CEO Challenge: European Final

Sunday, 7 April 2019, 10:20 | Category : Masters
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Tweet This week our students (Iuliia Zhuk M3 and Mario Vanderlinden MIE) will represent Belgium in the European final of the CEO challenge from Procter and Gamble. P&G CEO Challenge is an International Multi-Level Case Study Competition that gathers top students around the world. The European final takes place in Istanbul, Turkey. The winning team […]

DUBLIN TRIP: How to use Inbound Marketing as a new way of advertising.

Tweet On the second of our Dublin trip, our M3 class had the honour to visit the Hubspot office in Dublin. Hubspot is a leading inbound marketing, sales and services CRM company. They are helping millions of customers to grow better. They were originally designed to help small and medium-sized businesses compete in the marketplace, […]

L’Oréal Brandstorm competition kick-off

Tweet 20th of March we had the L’Oréal Brandstorm competition kick-off in Brussels. It’s a huge competition with 34.000 students from 65 countries participating! First, Bibiane Logie (Marketing Director Vichy & CeraVé) presented the history of L’Oréal, how their products have evolved, what their vision is, how they come up with new products and some info on […]

Spotted: the Master in Marketing Management class at AXA Belgium!

Thursday, 14 February 2019, 19:40 | Category : Company Visit, Masters, Masters in Marketing Management
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Tweet What was the M3 class doing at the biggest insurance company in the world on Monday? Well, we were wondering how we, as marketers, can help the insurance industry! In the past month, we took a deep dive into the complex Big Data world: how can we implement analytics and machine learning techniques in […]

MIMS Global Immersion Trip – experiencing Asian business and culture

Tuesday, 15 May 2018, 12:03 | Category : Masters
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Tweet After 4 weeks, the Global Immersion trip of the Vlerick MIMS students came to an end and left an unprecedented and unforgettable impression upon us. More than this, it has been an enriching experience!!! Before our departure to China, we had a couple of free days , thus some of us decided to leave […]

Sales competition

Monday, 19 February 2018, 18:59 | Category : Masters
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Tweet It has been one month that we know the results of the sales competition. Therefore, it is the perfect moment to look back to this exciting day! The concept is very easy. Well prepared students take their turn to sell a product to a potential customer. This year the product was Showpad, a sales […]

Snow day

Monday, 11 December 2017, 19:30 | Category : Masters, Vlerick Experience
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Tweet As you might have noticed, it snowed today! At our Ghent campus we have quite a big garden as well as a pretty large courtyard. That with the additional factor of having just finished an exam meant there was no other option than to go play in the snow!  At Vlerick we have a […]