Sales Club Competition 2020-2021

Tweet Last week, we (Ann-Sophie Rottée and Florence Vandecaveye) had the opportunity to participate in the online edition of the Vlerick Business School Sales Club Competition. In the first round of this sales simulation, we took the role of an account manager at Hilti trying to convince our buyer of the value of their ON!Track […]

Nespresso-Vlerick Challenge 2020-2021: One Planet. What else? ☕

Tweet Last Friday, I had the opportunity to present a marketing campaign for senior and top management of Nestlé Nespresso in a contest together with my team mates Sara Blocquiaux and Nathan Holzken. It was an incredible experience, with many groups from all Vlerick Business School campuses presenting amazing ideas. Furthermore, we are proud to announce that we have been awarded […]

Goldstein Brewery Case: Putting our learnings into action (on-campus)

Tweet In the last week before the Christmas holidays, we (the MGM students) got served the Goldstein Brewery case. A case in which we had exactly 72 hours to tackle the problems the Goldstein Brewery is facing. 72 hours of hard work, little sleep and lots of bad humor. We were divided into groups of […]

Time for Recap Monday

Tweet Recap Monday is a format where you read about inspiring events from the past week! I can assure you, it was incredibly busy: this time you can read the summary of no less than 6 events. E1: E’ship talk with Bram Vandeperre (founder of Scooty): Bram told us to diversify, to communicate about ‘going all-in’ to peers […]

7 Highlights From Dublin’s Tech Scenario

Tweet After a week of visits in the leading tech companies in Dublin’s Silicon Docks, here are some of my personal highlights. The idea of Dublin becoming the Silicon Valley of Europe seems to be on its tracks. Hosting the European headquarters of all the main tech companies in the world, Dublin looks like an […]

MDT Update – Digital Marketing Campaign

Thursday, 13 February 2020, 22:46 | Category : Masters, Masters in Marketing Management, Vlerick Experience
Tags :

Tweet As part of the concluding assignments for MDT, before the In Company Projects, during the last weeks of January we presented our Digital Marketing Campaigns. The whole project took 3 months to complete and its clear that both the students and clients, mainly startups and small businesses, are happy with the results. The assignments […]

News from the Ocean

Tweet On the 16th of March all students, alumni, professors, and faculty joined our Annual event, the Vlerick Gala Ball 2019. The Artcube in Ghent sank into a deep sea of music, food and dancing, and all guests were fully immersed in this year’s “Tales of the Ocean” edition. The Ball started with an amazing […]

L’Oréal Brandstorm competition kick-off

Tweet 20th of March we had the L’Oréal Brandstorm competition kick-off in Brussels. It’s a huge competition with 34.000 students from 65 countries participating! First, Bibiane Logie (Marketing Director Vichy & CeraVé) presented the history of L’Oréal, how their products have evolved, what their vision is, how they come up with new products and some info on […]

How technology will not only change the way we do marketing, but the entire future

Tweet Today, the Master in Marketing Management class got the pleasure of attending a fascinating guest lecture about the role of artificial intelligence, the transformation of customer relationships and the future of marketing from Steven Van Belleghem – author of the book “Customers the day after tomorrow”. According to the expert, developing an unique selling […]

MFM London Study Trip 2019

Tweet On the 14th of January our entire MFM class traveled to London to visit a series of top tier companies in the financial field. Five intense days of fascinating talks, networking events, and worthwhile to mention, some time was preserved for us to explore the vibrant city in all its glory. A sincere thank […]