What was the M3 class doing at the biggest insurance company in the world on Monday? Well, we were wondering how we, as marketers, can help the insurance industry! In the past month, we took a deep dive into the complex Big Data world: how can we implement analytics and machine learning techniques in marketing […]
On Valentine’s Day M3 left on their long awaited study trip to Dublin. Up first was a visit to the Digital Department of Oracle. Here, we were inspired by Alan Lawless. He welcomed the group and passionately explained Oracle’s value proposition. Up next we had a networking session, a session about data-driven marketing and a […]
Ni hao. That was basically the only Chinese I knew before visiting the Red Dragon. Most of us only know the People’s Republic from items in the news, articles in news papers and magazines, all kind of literature we bumped into during our studies at Vlerick or prior at university or work or even just […]
During the Fintech bootcamp, our group got the chance to spend a few days in London. Bootcamps are a period of three weeks during which students focus on a subject of their choice. The FinTech bootcamp was the first of its kind ever held at Vlerick, aiming to study the impact of digital disruptors like […]
On February 3rd, a job fair was organized at the Vlerick Brussels campus. We had the opportunity to meet up with almost 40 different companies from various sectors such as retail, chemical industry, consultancy, audit, etc. Each firms had 2 or 3 spoke persons and would give away many tips, advices, flyers and even goodies. […]
As a student in marketing management, there are endless possibilities for what type of position you can end up with: sales, consulting, branding, product management, corporate communications, business development, the list goes on and on. But what if you could work in these types of positions for some of the biggest tech companies in the […]
The Christmas holidays came and went, but the Masters in Marketing Management (M3) students had one more big challenge before their winter break: the Industrat business game simulation. Over the course of four days, the marketing students rolled up their sleeves and put their B2B decision-making skills to the test. The game simulated eight years […]
On Saturday the 31th of October 2015 AB InBev organised the first ABI Cup in Leuven, This is an indoor football tournament for students interested to join one of the Belgian brewer’s traineeship. The “Vlerick Bruxzookas” team composed by six MGM and six MFM students from Brussels was determined to make their campus proud! With […]
Time to get happily serious and plan for fun. On the eve of Digital Marketing Bootcamp Vlerick, my expectations were enormous. We were going to see – and learn – in all colors! It must be said that the challenge was exciting: in three weeks and as a team, we had to design a powerful app […]
First of all, here is an admission, I am completely biased, that is because I have been given a unique opportunity to explore aspects of business, by Vlerick Business School that I could not imagine before. So now that we have that out of our way, read on. As an expat living in Belgium […]
