Most of us have had at least one of AB InBev’s famous beers, such as Stella Artois, Jupiler, Budweiser, Corona, and my personal favorite, Modelo; but if you have not AB InBev it’s a global brewer company that sells their products around the world and we had the opportunity to have closer look to their operations!

Tour of company’s brewery

As part of our investment research assignment on AB InBev, our entire MFM group got the opportunity to visit AB InBev’s office in Leuven. The goal of our visit was to learn more about the company, understand its operations, planned projects, and ask questions on topics we considered would be useful when evaluating the company. The start of our visit started by a tour of the company’s brewery.

The day began with a tour to the company’s brewery, which produces a variety of beers such as Stella Artois, Hoegaarden, and Jupiler. We were able to follow the history of AB InBev from its beginnings to the present day thanks to this tour. We then took a closer look at the brewing process. Without doubt one of the highlights of the visit was the tasting. Indeed, at the end of our tours we were able to sample various varieties of beers. We were also given gifts bags containing different types of beers, non alcoholic and alcoholic ones. The second half of our visit was a business briefing that included themes such as investor relations, ESG, and debt. This kind of briefing came in handy as we will be writing our sell-report on the company. Furthermore, all hosts were friendly and eager to answer our burning questions.

Overall Experience

Overall, we had a wonderful time touring the AB InBev headquarters. It was not only informative but also enjoyable. Despite the fact that the company is a global brand, we were pleased to observe that its roots are still firmly planted in Leuven, its birthplace. When going about the city, one may perceive such a relationship.