European Strategy Tour 2021

Tuesday, 16 March 2021, 7:40 | Category : Masters
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In January the Master’s in International Management and Strategy had the European Strategy Tour. Originally planned in Luxemburg, Germany and the Netherlands, this year’s edition had to be moved to an online setting for quite obvious reasons. But as a famous citation says: “Never waste a good crisis”, this year allowed the MIMS class to “travel” to much more European countries.


We were able to feel the sun of Barcelona with an insightful session in the offices of SAP where we had the chance to get to know their famous ERP system and how SAP acts as a strategic partner towards their customers. We then travelled to snowy Switzerland where we could get a glance of what it was to work at Google in their offices in Zurich. We then flew all the way to Germany where we had two very interesting sessions on the future of mobility. The first one was given by Volocopter where we first had to work on a case on their newly developed Volodrone that would ease the logistics in sectors such as agriculture and health before they could explain how their solution of autonomous drones would revolutionize the transport of passengers in densely populated areas. The second session in Germany was given by BMW and their view on the future of mobility and how we could take part in it. We then had two challenging strategy consulting sessions with Corporate Value Associates and KPMG where we had the opportunity to work real life cases in smaller breakout rooms.

European Strategy Tour 2021: Attending Companies

11 sessions and countless hours after, we can confidently say that this special format or the European Strategy Tour really opened our eyes to different industries and companies. It allowed us to significantly grow our network with various top executives from renowned companies but also to bond with Vlerick alumini during the alumni night where MIMS students could get a view of where previous Vlerick students were now working, which was truly inspiring.


With this, we’d like to thank the programme director, management, career services and all others thar were part of the organization of this two-week virtual tour.

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