MDT Radio

Thursday, 12 November 2020, 7:57 | Category : Event, Masters, Masters in Marketing and Digital Transformation
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We’re not going to lie to you, it has been a challenging year so far. Given the current COVID measures and lockdown 2.0 it has been very difficult to stay connected to each other. However, we tried our best to keep in touch and organised some fun Zoom evenings. One concept that two fellow MDT-members, Henri Wuyts and Vincent Meyers, came up with is called MDT Radio. The concept consists of planned Zoom evenings that include fun and personalised quizzes, DJ sets, and talks about mental awareness. But who can better explain this concept than the creators themselves?


How would you describe the concept of MDT Radio?

H: I call the project MDT Radio because it represents the catch-up conversations on the one hand, and the dancing on the other hand. I felt the urge myself to connect more with my friends from school, so I facilitated that need. The responses of the class are so heartwarming and energising to plan future episodes. When I prepare an episode, I call my friend Vincent. If we have fun making the next episode, we already feel that a great night is around the corner.

V: MDT radio is a concept created at the beginning of the second lockdown. Now that we can no longer see each other on campus or in a cafe, Henri had the idea of starting his own radio show. The concept is actually very simple. We meet each other virtually via Zoom where we first check with everyone how they feel and how they are doing. Then, a fun activity is added. This can vary from a short game round to a quiz. Finally, there is a short DJ set by Henri Wuyts. It is heartwarming to see all the positive reactions from the group. Everyone has a need to keep seeing each other and not feeling alone. And if we can help the group in this, we are happy to do so.


What type of planning and organizing goes into these events?

H: I attach a lot of importance to the fact that all participants are heard and have had an interactive moment in the show. I prepare a bowl with all names and then randomly ask a friend of class to tell us something about their day, how they are dealing with the lockdown or (most importantly) who they want to share a drink with. Then there is also a gamification included to get the dopamine levelled again. Last episode, Emilia and Aurélien took over the mic and organised an awesome quiz.

V: The preparations for these shows usually take a few hours. It is mainly about coming up with a theme and concept and then giving it a creative interpretation. The best part is working around a theme. As the last episode was in the theme of Halloween. This is the most fun because then you can easily create a storyline through the show. For us it is important that the episodes do not last too long. Due to the fact that we have been sitting behind our computer screen all day, it is important not to make our episodes too long. It is mainly meant to enjoy a virtual evening with each other. In the end you get a lot of positive reactions and you see that everyone is happy then it has been really rewarding the preparation.


What is your favorite part of MDT Radio?

H: I feel the class needs a dancing from time to time. I enjoyed playing some music for class so much and see them sing along with guilty pleasure music. I hope MDT Radio will have a physical episode really soon. But until then we go live from our studio.

V: My favorite part of MDT radio is dancing to today’s latest music. It’s great to dance together with the group and see how everyone shows their best moves behind the camera. It’s great to belong in such a group where everyone cares about each other and everyone is trying to make the best of it. It is a fantastic group with which we hope it will soon be possible to organize the MDT radio sessions offline. Then I can assure you one thing: “The roof will go off”.


Thank you for your time guys! We applaud you for making these next months a bit less challenging.

Below you can find some atmospheric images from previous MDT Radio sessions.

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