DUBLIN TRIP: A visit to Google

Wednesday, 10 April 2019, 12:27 | Category : Masters
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Since Dublin is the European Walhalla for Tech companies, it is no wonder that Google has an office there too! The Google-campus is a smaller version of the sunny Californian Googleplex, with different buildings around the Irish Capital. We had the opportunity to visit these buildings from the inside and to have a look at […]

DUBLIN TRIP: Master in marketing management students LIKE Facebook

Tuesday, 9 April 2019, 13:04 | Category : International trip, Masters in Marketing Management
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On the third day of our study trip to Dublin we visited Facebook, LIKE! Nowadays, everyone knows the company and uses one of their apps at least once a day but we were curious how life is at the other side of the platform. We got a warm welcome from Dries Smet, a Vlerick alumnus […]

DUBLIN TRIP: Inspiring guest speakers at CAI

Monday, 8 April 2019, 14:03 | Category : Company Visit, International trip, Masters in Marketing Management
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During the afternoon of our second day in Dublin we were welcomed by the Chartered Accountants Ireland to attend presentations of three key note speakers. We got the opportunity to get  insights in the achievements of SalesForce and Microsoft. Next to that, we learned more about SEO migration through the knowledge sharing moment of Eamonn […]

P&G CEO Challenge: European Final

Sunday, 7 April 2019, 10:20 | Category : Masters
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This week our students (Iuliia Zhuk M3 and Mario Vanderlinden MIE) will represent Belgium in the European final of the CEO challenge from Procter and Gamble. P&G CEO Challenge is an International Multi-Level Case Study Competition that gathers top students around the world. The European final takes place in Istanbul, Turkey. The winning team will […]

DUBLIN TRIP: How to use Inbound Marketing as a new way of advertising.

On the second of our Dublin trip, our M3 class had the honour to visit the Hubspot office in Dublin. Hubspot is a leading inbound marketing, sales and services CRM company. They are helping millions of customers to grow better. They were originally designed to help small and medium-sized businesses compete in the marketplace, and […]

DUBLIN TRIP: From being like Rolls Royce to competing with Hertz. How Oracle is adapting to the shifts in the IT market.

On the first day of our International Business Trip to Dublin with the Masters in Marketing Management, we had an exclusive visit to Oracle. Read the full report on our company visit here