The Christmas holidays came and went, but the Masters in Marketing Management (M3) students had one more big challenge before their winter break: the Industrat business game simulation. Over the course of four days, the marketing students rolled up their sleeves and put their B2B decision-making skills to the test. The game simulated eight years […]

Dear reader, All of my previous academic career years I have been studying in a small town called Leuven not that far from Brussels. I use the words “small” and “town” not for the bad reasons but just to draw an image of a small and cosy town where I spent ten years of my […]

The last mile is the longest In the final week of an intensive, yet incredibly satisfying, first semester, taking it slow was not an option. From Monday morning until Thursday morning, the single most important thing on every MGM-Ghent student’s mind was how to improve the Return On Capital Employed (ROCE) of the Goldstein Brewery. […]