How technology will not only change the way we do marketing, but the entire future

Tweet Today, the Master in Marketing Management class got the pleasure of attending a fascinating guest lecture about the role of artificial intelligence, the transformation of customer relationships and the future of marketing from Steven Van Belleghem – author of the book “Customers the day after tomorrow”. According to the expert, developing an unique selling […]

M3 2017 Trip To Dublin

Tweet On Valentine’s Day M3 left on their long awaited study trip to Dublin. Up first was a visit to the Digital Department of Oracle. Here, we were inspired by Alan Lawless. He welcomed the group and passionately explained Oracle’s value proposition. Up next we had a networking session, a session about data-driven marketing and […]

The European Silicon Valley: M3’s International Study Trip to Dublin!

Tweet As a student in marketing management, there are endless possibilities for what type of position you can end up with: sales, consulting, branding, product management, corporate communications, business development, the list goes on and on. But what if you could work in these types of positions for some of the biggest tech companies in […]

Industrat Offers B2B Marketing Simulation for M3

Tweet The Christmas holidays came and went, but the Masters in Marketing Management (M3) students had one more big challenge before their winter break: the Industrat business game simulation. Over the course of four days, the marketing students rolled up their sleeves and put their B2B decision-making skills to the test. The game simulated eight […]

International Study Trip Experience at Dublin

Tweet I have my background in IT and during my undergrad days, I remember, being able to associate with companies like Google and Oracle was every man’s fancy. They are still the favorites of any computer science graduate. But hardly had I anticipated that a marketer can also find a role at Google. All these […]

Halloween Reunion

Tweet Do you dare to embark? That, ladies and gentlemen, was the audacious catchphrase of a night to remember. Location of the crime scene: Le Bateau, a spooky, yet awesome party boat floating down a dockside in Ghent. The Halloween Reunion is an annual event organized by our beloved Vlerick Marketing Alumni. Normally taking place […]

The things that inspire me at Vlerick: The guest speakers who have a proven lesson to teach

Wednesday, 26 February 2014, 11:23 | Category : Masters
Tags : , , , , , , ,

Tweet Post by Melissa Soto “Instructions for living a life: Pay attention. Be astonished. Tell about it.” ― Mary Oliver Since the beginnings of our Master in Marketing, there have been several inspiring speakers. Some are core professors and others visit us to share their own experiences: their successes, their failures and how they did […]