On Valentine’s Day M3 left on their long awaited study trip to Dublin. Up first was a visit to the Digital Department of Oracle. Here, we were inspired by Alan Lawless. He welcomed the group and passionately explained Oracle’s value proposition. Up next we had a networking session, a session about data-driven marketing and a session about the new landscape of selling. This first day was finished off with a tour of the Oracle office. In the evening, we had dinner with the entire group at The Market Bar, which was a great treat.

On Wednesday, bright and early, a visit to Microsoft was scheduled. We were welcomed and briefly presented ourselves in 1 minute with 1 object. Subsequently we got an interesting introduction into Microsoft. After this, we participated in an interactive quiz and got a Microsoft Device Demo. After a short break, Vlerick alumni and MACH candidates (Microsoft Academy of College Hires) shared their experience with us. It was really nice to see their enthusiasm for the company!

In the afternoon we moved on to Enterprise Ireland. After a short introduction about who EI is and what they do, we received some coaching on the case we prepared for the agency Rothco. Some fine-tuning was necessary but then it was time to pitch our idea. It was the first time we presented our ideas to an agency, which made it a very valuable experience. Wednesday evening was then time for a party as our class motto is #workhardplayhard.

On Thursday, we walked to the Google offices. We got a guided tour, followed by a session on the different Google tools. We also got to talk to young employees and their recruitment experience. After the obligatory group picture, we walked back to the B&B. In the evening, we went to a bar where we were introduced to the marketing management students of Trinity College.

The official program was finished on Friday. However, Vlerick gave us the option to fly back on Sunday. As such, we used this opportunity to go hiking in Howth, go sightseeing in Dublin and, of course, party more ;-).

Thanks for watching and reading!

Gabrielle
M3 2017