DUBLIN TRIP: A sneak peek into Google’s world

Tweet Since Google opened its European Headquarters in Dublin in 2003, the number of employees has grown from five to over eight-thousand. It now hosts 70 nationalities and 75 languages spoken, serving over 100 markets. Nevertheless, one of the first things you notice when entering a building is the familiarity between the employees. Team-spirit, accompanied […]

How technology will not only change the way we do marketing, but the entire future

Tweet Today, the Master in Marketing Management class got the pleasure of attending a fascinating guest lecture about the role of artificial intelligence, the transformation of customer relationships and the future of marketing from Steven Van Belleghem – author of the book “Customers the day after tomorrow”. According to the expert, developing an unique selling […]

MFM London Study Trip 2019

Tweet On the 14th of January our entire MFM class traveled to London to visit a series of top tier companies in the financial field. Five intense days of fascinating talks, networking events, and worthwhile to mention, some time was preserved for us to explore the vibrant city in all its glory. A sincere thank […]

CSR visit at LIDL Belgium

Wednesday, 4 January 2017, 22:53 | Category : Masters
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Tweet Hi there, My peers in the MGM/MIE Leuven group and I recently visited LIDL’s distribution centre in Sint-Niklaas. With this visit, we had the opportunity to discuss some corporate sustainability and responsibility (CSR) issues that LIDL Belgium faces. In our lectures, the charismatic Prof Xavier conveyed to us that CSR is not about philanthropy, […]

Brussels Job Fair

Tweet On February 3rd, a job fair was organized at the Vlerick Brussels campus. We had the opportunity to meet up with almost 40 different companies from various sectors such as retail, chemical industry, consultancy, audit, etc.  Each firms had 2 or 3 spoke persons and would give away many tips, advices, flyers and even […]

The European Silicon Valley: M3’s International Study Trip to Dublin!

Tweet As a student in marketing management, there are endless possibilities for what type of position you can end up with: sales, consulting, branding, product management, corporate communications, business development, the list goes on and on. But what if you could work in these types of positions for some of the biggest tech companies in […]

MFM London Study Trip

Friday, 12 February 2016, 15:24 | Category : Masters
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Tweet Having a career in London is probably a shared dream of many young finance professionals. Not only is London the biggest financial centre of the world where all the top banks are located, it is also one of the biggest cities on earth. And it was during the Vlerick London Trip that those ungraspable […]

Industrat Offers B2B Marketing Simulation for M3

Tweet The Christmas holidays came and went, but the Masters in Marketing Management (M3) students had one more big challenge before their winter break: the Industrat business game simulation. Over the course of four days, the marketing students rolled up their sleeves and put their B2B decision-making skills to the test. The game simulated eight […]

Studying in the heart of Europe: Vlerick Brussels

Tweet Dear reader, All of my previous academic career years I have been studying in a small town called Leuven not that far from Brussels. I use the words “small” and “town” not for the bad reasons but just to draw an image of a small and cosy town where I spent ten years of […]

Day trip at Steinhoff International Logistics

Tweet Till recently my idea of what ‘logistics’ involved had always been rather theoretical and obscure. That was before our MGM Brussels class visited Steinhoff International Logistics in early November 2015. Steinhoff is a multi brand company selling low cost furniture and clothing brands internationally. The group started in South Africa. Today it owns 42 […]