Tweet Did you know that 80% of Instagram users follow a brand? Neither did we, until we learned all about the importance of Facebook and Instagram for businesses around the world. Especially for medium sized companies, Facebook can really boost the growth of their business. With this in mind, it is no surprise that their […]

Tweet On the second day of the trip to Dublin, our Marketing and Digital Transformation students visited HubSpot; the fast-growing scale-up. The day started by having a tour around the office. This was followed by a presentation about what the company does and how it operates. There was then a demonstration of the platform. But […]

Tweet On Tuesday the 18th of February we visited the first tech company on the Masters in Marketing & Digital Transformation Dublin trip: Oracle. Oracle is an American tech company specialized in database software, cloud engineering and enterprise software products. Oracle operates in a B2B environment and is by consequence less known to the broad […]

Tweet As part of the concluding assignments for MDT, before the In Company Projects, during the last weeks of January we presented our Digital Marketing Campaigns. The whole project took 3 months to complete and its clear that both the students and clients, mainly startups and small businesses, are happy with the results. The assignments […]