Today, the Master in Marketing Management class got the pleasure of attending a fascinating guest lecture about the role of artificial intelligence, the transformation of customer relationships and the future of marketing from Steven Van Belleghem – author of the book “Customers the day after tomorrow”. According to the expert, developing an unique selling point […]

On the 14th of January our entire MFM class traveled to London to visit a series of top tier companies in the financial field. Five intense days of fascinating talks, networking events, and worthwhile to mention, some time was preserved for us to explore the vibrant city in all its glory. A sincere thank you […]

What was the M3 class doing at the biggest insurance company in the world on Monday? Well, we were wondering how we, as marketers, can help the insurance industry! In the past month, we took a deep dive into the complex Big Data world: how can we implement analytics and machine learning techniques in marketing […]

Before taking a well deserved Winter Break the MIMS students combined their passions for strategy and travel with a trip to Lufthansa headquarters in Frankfurt, Germany. Several weeks before, the program was split into four groups and each was given their own unique challenge to tackle relating to corporate responsibility. As a company, Lufthansa has […]